Strategy | Brand | Product


We help businesses and organizations define their essence, express their brands, humanize their technologies, launch their products, and cultivate their conversations.

We make no distinction between the exchange brands have with customers, nonprofits have with donors, or leaders have with stakeholders. So at any given time, we’re working on an interestingly diverse range of commercial and non-commercial endeavors.

About Us

No matter the mission, we strive for substantial results that reach beyond an initial splash. We design with a mind for long term viability, building products and platforms that evolve in step with changing consumer needs and behaviors to achieve lasting impact.

Hong Kong Airlines

“Out of all the agencies I have enlisted in my entire career life, global or boutique, Golden Arm is the only ONE who can truly feel what you feel, think what you think, do what you want. “

George Liu, Chief Marketing Officer, Hong Kong Airlines


“Working with the creative teams at Golden Arm the end result is always not only innovative but emotionally touching - creating long-lasting relationships with their clients customers and users”

Cameron Campbell, Executive Creative Producer, Amazon Design Services


“Strong narratives driven by consumer insights and sprinkled with magical moments is what we’re all always chasing, and I have not found a better partner in that hunt than Golden Arm.”

Adam Spangler, Creative Director Nike Global Digital

Emma Webb

Emma led the creative team that introduced the iPhone and the App Store to the world. She also oversaw marketing communications across all channels including Apple Stores, online, and video. Before Golden Arm, Emma served as a Creative Consultant to organizations in numerous ways; from leading workshops, to serving as Creative Director on high profile product launches and rebranding efforts, to acting as a liaison between companies and their agencies.

Pierre Lenhardt

Pierre has a deep understanding of how to build successful brands in global b2b markets. With more than 15 years experience in leadership at Boeing, Pierre brings a client’s perspective and extensive knowledge of corporate culture. He recognizes the importance of managing across complex organizations and taking the time to create a working environment that gets to the core of client needs. He has a passion for creating exceptional experiences, from brand management to his love of art and automobiles.

Roger Scott

Roger executes projects with branding and storytelling at the forefront. For the past 15 years, he’s created content that’s helped Nike and Boeing bring to life visions and digital strategies for their brands; he’s imagined customer journeys for Jawbone, LVMH, and Intel; and he’s designed product experiences for Sony and Nest. Before founding Golden Arm, Roger was the Creative Lead at Heist in NY and also a Knowledge Specialist at PwC in London.

Darren Wilson

From software development to application design and client management, Darren has conceived and evolved compelling brand experiences. Working with Nokia and Samsung he helped bring to life new platforms. For Intel he led a ground breaking team of designers and engineers across multiple projects. As an early member of Fjord he worked on creating mobile experiences for T-Mobile, Orange, Nokia and Yahoo as well as working extensively for the BBC.

Tunde Whitten

Tunde Whitten is a creative strategist and copywriter with over 12 years of leadership experience in Strategy, Brand Creation, and Innovation, with a specific focus on Brand Voice, Key Messaging, and Social Relevance. His projects include work for clients such as AT&T, Nike, The Dallas Cowboys, The San Francisco 49ers, State Farm, Budweiser, Google, Yahoo!, Zynga, EA Sports, Hennessy, Don Q Rum, Stolichnaya, Russian Standard Vodka, Sony Electronics, Dos Equis, Amstel Light, Heineken, Belvedere Vodka, IWC Watch Corp., and PIIQ Headphones.

Jen Patterson

Jen is on the hunt for like minds: People who want the world to operate more on conversations, less on PowerPoint. Now she’s also an executive coach and facilitator, helping individuals and teams create vision and strategies for better, more meaningful work. In former iterations, Jen has been Chief Strategy Officer at Wunderman Seattle, Head of Planning at Deutsch LA and at la comunidad/the community in Miami. She started her career with 10 years at wieden+Kennedy. This year, Jen adopted a baby boy. She is also learning how to sing.